Celebrating Women Entrepreneurs on International Women’s Day

Thrive Market Blog- International Women's Day

Happy International Women’s Day! To celebrate all things female, we’re introducing you to 12 inspiring entrepreneurs who help make it possible for Thrive Market to achieve its mission of making healthy living easy and affordable for everyone.

From Korean sauces and eco-friendly food packaging to menstrual cups and bamboo toothbrushes, the products from these female-founded companies couldn’t be more different, but each business is committed to enacting positive change, whether that be on our food system, environment, or health.

Read on to learn the stories of why these women launched their businesses, the advice they’d give to young entrepreneurs, and their favorite products!


Christina Ramirez, Founder CEO PLUS ULTRA

Christina Ramirez, Founder

Plus Ultra’s mission is rooted in addressing the global crisis of plastic pollution, because when toothbrushes are made with eco-friendly Moso bamboo, it helps reduce the amount of plastic on the planet. These dental tools are made from more than 90 percent biodegradable materials, so you can make your smile sparkle sustainably.

1. What inspired you to start Plus Ultra?

My vision for the company and desire to make a positive impact started when I was a Global Studies major at the University of California, Santa Barbara. I came up with the idea for starting a bamboo toothbrush company as part of a writing assignment in class. Over 167 million toothbrushes were being bought each year in the United States alone!

The image of all those plastic toothbrushes piling up across the planet set me in motion to reduce plastic waste by redefining the conventional toothbrush. After years of product R&D with dentists, and professional guidance from advisors and mentors, I launched in 2012. Committed to creating common sense products that supported positive change, I named my company PLUS ULTRA, the Latin phrase used by explorers and motto of Spain, meaning “further beyond.”

2. What's the best piece of advice you'd give to young female entrepreneurs?

I have four tips!

  1. Don’t be afraid to fail. It’ll make you stronger and help you to appreciate your victories that much more.
  2. Research, interview, and ask for help! Repeat. Always.
  3. Do NOT give up. You only TRULY fail when you quit. Keep going and stay flexible as your company grows.
  4. Take care of your brain. Make sure to give it a rest.

3. If you had to pick a favorite product from your company, what would it be and why?

Our “hello gorgeous” toothbrush! It’s important to have a little positive affirmation in the morning and before bed. Seeing “hello gorgeous” makes me smile and is empowering!

For full article, visit THRIVE MARKET.com

Thank you to Nicole Gulotta for featuring PLUS ULTRA today!