Our Story

Plus Ultra is redefining utility to inspire conscious consumerism.

Founder and CEO Christina Ramirez created the company’s debut product, a biodegradable, dentist-approved bamboo toothbrush, in response to the global plastic pollution crisis and with a mission to eradicate the billions of plastic toothbrushes that are thrown away each year.

To date, Plus Ultra bamboo toothbrushes have saved more than 1,500 tons of plastic from entering our landfills and oceans, and are sold in 300+ stores across 32 states at conscious retailers such as Whole Foods, Thrive Market, Erewhon, Natural Grocers, Vitamin Cottage and more.

Rooted in sustainability, eco-conscious production, and philanthropy, Plus Ultra creates eco-friendly common sense products that support positive change and serve the greater good.

 

The Brush

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Bristles
Dentist designed wave-shaped bristle head that’s made of natural nylon free of color dyes.

Handle
Sustainable, Moso-bamboo that is sanitized with a hydrogen peroxide rinse. Sealed with wax to prevent moisture.

 
 

“Further Beyond”

PLUS ULTRA is the national motto of Spain and is Latin for “further beyond”. Christina had the phrase “plus ultra” ingrained in her mind and heart since she traveled to Barcelona to study her family heritage. Today, it’s the mantra we’ve adopted to inspire innovation and forward thinking.

PLUS ULTRA redefines utility to include the greater good by creating products that inspire conscious consumerism.